The power of praise: Mastering hotel online reputation management for trust and reservations

Why Reputation Is Your Hotel’s Most Important Asset

• Consider the last time you made a reservation at a hotel. Did you browse through additional hotels with bad or no reviews? Of course!
• Online reputation and reviews are the new traveler’s breakaway.
• Good reviews not only fill the rooms — they gain trust and turn a first-timer into a die-hard fan.

How to Master Your Hotel’s Online Reputation — Without Sweating a Drop

1. Know What’s Being Said About You

Utilize Google Alerts, TripAdvisor alerts, or even routine daily checks to know what the guests are saying. Never get caught off guard with bad reviews.

2. Respond Quickly and Respectfully

• Compliment or complaint, respond in a friendly tone quickly.
• Saying thank you to pleased guests — it sets a pattern.
• Responding with sympathy to complaints and expressing concern and interest in resolving issues.

3. Get Happy Guests Talking

Don’t fear asking for feedback! A thank-you note after a stay or gift promise can make guests leave feedback.

4. Emphasize Testimonials on Your Website & Social Media

Emphasize awesome testimonials on your home page, booking pages, and social media. Real voices create real trust.

5. Learn and Improve from Feedback

Use reviews as free feedback to fuel improvement in your services. Every complaint is an opportunity to become better.